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The Shift to Internet Advertising-A Review From The Expert
By Katrina Dayrit


Shifting from mass media advertising to web advertising means designing concepts that will attract and engage consumers with a completely different mindset.

Advertising is one of the firm’s most important functions because it is the driving force for sales and therefore brings in profit. Just a few years back, when web advertising was irrelevant to companies, the world of advertising was not as complex as it is today. Ad-dependent media including television, radio, newspapers, and outdoor media were very efficient in driving sales.

However, television and radio, what used to be the best media to advertise in, has become an ambient medium. Even the readership of newspapers has declined and outdoor media has consistently been ignored mostly because of the clutter of advertisements already out there today. For all these reasons, mass media has become less and less massive.

Internet Advertising and New Media

For the most part, the reason why the effectiveness of mass media advertising is declining is emergence of the internet and what online users have made of it. Internet usage is said to be at considerably large annual growth anywhere in the world. This makes it an extremely appealing channel for advertisers. Of course, shifting to this new media is not as easy as placing traditional advertisements online. Successful web advertising requires much more than that. It entails a deep understanding of who the internet user is today.

Truly, internet users are now different consumers from the ones advertisers used to talk to via TV, radio, and print. What internet advertising firms are faced with are more empowered consumers who have wide varieties of interests and have greater capabilities to be fully informed. Today’s consumers are also multi-taskers who have become more impatient and therefore harder to reach, attract, and engage.

Learning the Value of Internet Advertising

Because of the change in consumer mindset, advertisers are still trying to catch up with the relatively new media that is the internet. Although those engaged in web advertising have become bolder and more daring in their approach, it seems this is not enough to regain the response advertisers used to have when traditional media began.

However, in an attempt to make full use of the vast potential of the internet, firms have learned the value of web advertising as a platform for directly communicating with their customers and improving on their social networks. This has led to a whole new means to advertise in a more subtle and more personal way. Through this, e-CRM (Electronic Customer Relationship Marketing) also developed.

The Role of e-CRM in Internet Advertising

e-CRM is a means by which firms use the internet to build stronger brand relationships with their customers by directly communicating with them and delivering delightful brand experiences at every interaction. Through this, firms are better able to win their customers’ loyalty which would result in the business’ long term profitability.

Today, more and more companies are developing online communities around their brands rather than making do with simple web advertising. Through social media platforms and other online tools, such brands can easily track what their most loyal customers are saying about them and they can easily communicate with each other for improvements in products or services and enhancements to their brand personality.

How Companies are Approaching Internet Advertising

In the end, those looking into web advertising are still faced with barriers to effectively communicating through this new media. For one, apart from the fact that advertisers recognize that online consumers dislike interruption (therefore the obsolescence of pop-up ads), the new consumer is not as well-known as advertisers would like. Advertisers also have not mastered the new technology and have not developed a means to measure the effectiveness of the new media.

Needless to say, firms seem to be on the right track as they constantly communicate with their customers. This not only leads to better delivery of goods and services and development of new products but also the generation of new insights that would lead to fresh ideas for web advertising.

Check out PowerPoint Video Sales Letters from Expert Advice page.

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Steps to make a relevant video Using PowerPoint


You are able to produce a slide show or video with PowerPoint to create your presentation more dramatic and enhance its visual and sound effect on your audience. Additionally you may use PowerPoint to produce a slide show or video for private use, like a video of the latest family trip.

Instructions


1. Save your valuable photos, videos, music or audio inside a separate file folder on your pc or by saving them on CDs or DVDs.

2. Launch the PowerPoint application by visiting "Start," then "Programs," "Microsoft Office" and "PowerPoint."

3. Open a brand new slide. Pick the slide design or layout by hitting the samples right.

4. Type the title of the video or slide show, and then click the written text layout for additional options. You are able to pick the font style, size and color.

5. Add the backdrop effect or design through the choices on the best from the PowerPoint screen.

6. Open another slide, that can be used to load photos or videos.

7. Load your photos by hitting "Insert" after which "Picture." Then select from "Pictures from File," "Scanner" or "Camera."

8. Choose the photos and upload them 1 by 1.

9. Add your audio or music by clicking "Insert," then "Movies" and "Sounds." Select from "Sound from File" or "Play Audio CD." Additionally you can record sounds by using this feature by choosing "Record Sounds" in the menu.

10. Insert the CD in case your music files take presctiption a CD.

11. Click "Play" about the lower right side from the PowerPoint screen or click on the "Sound" or "Volume" icon. Choose either "Automatic" or "When Hitting the Slide."

12. Upload movie clips by hitting "Insert," then "Movies and Sounds" and "Movie from Clip Organizer" or "Movie from File."

13. Pick the movie clip out of your selections.

14. Create transitions by selecting from the choice about the right side from the PowerPoint screen. Click "Animation Schemes," after which choose each animation type for every slide.

15. Save your valuable finished PowerPoint by clicking "File" then "Save As" and naming the file.

16. Play your Powerpoint video on your pc or connect your pc to some projector to help you show it on the giant screen.